BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH

Does Minimal Branding Devalue Brand Equity?

In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...

Maintaining An Authentic Brand Voice with AI

Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...

Evaluate Your Brand Experience in 3 Easy Steps

Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....

The Power of Effective Messaging

Have you ever received an email from a company, saw their Instagram post or visited their website and understood immediately what they...

Is A Brand Refresh Worth The Investment?

There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...

Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.

I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...

Why RELEVANCE is Crucial for Your Business

The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...

What is the Right Color for My Brand?

Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...

Leading with Purpose

Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...