Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it is just pretty pictures, all sizzle but no steak. Challenges provide that direction, whether it is a business challenge or even an environmental challenge, like Covid-19. Creativity can be a positive for us in times of crisis. Some of the strongest creative happens when things did not quite go as planned and we have had to adapt to change. It