A Small Business Guide to AI-Powered Brand Building
Unlock the Power of AI for Brand Building! Learn practical use cases for market research, sales pitch preparation and content creation.
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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH
Christine Sech
- Jun 12
- 4 min
The Power of Effective Messaging - Boosting Engagement
Learn how to craft impactful messages to engage with your audience effectively.
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Michelle Thompson
- Nov 15, 2023
- 2 min
Does Minimal Branding Devalue Brand Equity?
In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
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Michelle Thompson
- Sep 18, 2023
- 2 min
Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
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Christine Sech
- Sep 18, 2023
- 3 min
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
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Michelle Thompson
- Mar 15, 2023
- 3 min
Is A Brand Refresh Worth The Investment?
There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...
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Michelle Thompson
- Nov 17, 2022
- 3 min
Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...
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Michelle Thompson
- Sep 21, 2022
- 3 min
Why RELEVANCE is Crucial for Your Business
The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...
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Michelle Thompson
- Sep 14, 2022
- 3 min
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
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Christine Sech
- Aug 17, 2022
- 3 min
Leading with Purpose
Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...
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Michelle Thompson
- Jul 15, 2022
- 3 min
Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...
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Christine Sech
- Jun 13, 2022
- 4 min
Know Your Audience
Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...
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Christine Sech
- May 19, 2022
- 4 min
Marketing to Gen Z
Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...
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Michelle Thompson
- Feb 25, 2022
- 4 min
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
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Michelle Thompson
- Dec 8, 2021
- 4 min
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
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Michelle Thompson
- Sep 9, 2021
- 4 min
Building Your Brand Doesn't Have to Mean Breaking the Bank
This article was updated on July 15, 2024 Smart choices & actions your brand can make today that work with any budget. Let’s debunk the...
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Michelle Thompson
- Jul 21, 2021
- 3 min
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
39 views0 comments
Christine Sech
- Apr 12, 2021
- 4 min
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
100 views0 comments
Christine Sech
- Mar 31, 2021
- 1 min
Leveraging User-Generated Content in Brand Building
"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...
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Christine Sech
- Mar 31, 2021
- 2 min
How Can Startups Value Their Brand?
Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...
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The Brand Evaluator is proud to be a certified women owned business.
We work with emerging business and nonprofits to clearly and meaningfully convey their value through brand building strategy and creative design that drive results.
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