BRAND BUILDING INSIGHTS FOR AMPLIFYING GROWTH

Jul 15
3 min

Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?

Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to branding. No one can deny the power that social media and influencer-based content creators have for brands, but what about the founder's story and why the brand was started in the first place or the company mission? Think Sara Blakely and Spanx or Elon Musk and Tesla (while technically not the founder, he acquired Tesla, and is now synonymous wit

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Christine Sech

Jun 13
4 min

Know Your Audience

Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection with people? It's truly knowing your audience so that you can tailor your solutions to resolve problems and provide value, both consciously and subconsciously. When trying to build the connection, first consider who you’re really trying to reach. Who has a problem that you think you could solve? Who shares similar passions to your own? Le

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Christine Sech

May 19
4 min

Marketing to Gen Z

Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube, Generation Z has been the first generation to have never grown up without technology. Known as digital natives, organizations of all sizes need to understand the generation fully as they enter adulthood. As global connectivity soars, generational shifts could come to play a more important factor in defining behavior than socioeconomic differences, ma

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Michelle Thompson

Feb 25
4 min

Why Every Business Needs A Powerful Logo

Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your mark? Why did you choose the logo? Did you like it personally or was it designed for your customer to know something about you? Having a meaningful logo can immediately set you apart from the competition. While it seems like a small piece to the puzzle, having a powerful logo can last a lifetime and be synonymous with your brand’s values. What

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Michelle Thompson

Dec 8, 2021
4 min

Branding as a Nonprofit

What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with establishing and promoting a brand and it’s not just something for the for-profit world. The same strategies apply to nonprofits, no matter the organization’s size, budget, or audience they serve. A well-developed brand can support and amplify the organization’s mission and raise resources, from fundraising, to gaining new volunteers and members. To

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Michelle Thompson

Sep 9, 2021
4 min

Building Your Brand Doesn't Have to Mean Breaking the Bank

Smart choices & actions your brand can make today that work with any budget. Let’s debunk the myth that building an effective brand comes with a large price tag and can take time and effort away from core operations. A Clear Brand Strategy Saves Time & Money The value of branding may not be clear right away, especially if you are a small business focused on development and customer acquisition. But as we shared in our blog, “Is Your Brand Holding Your Business Back?” not foc

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Kate Liesch & Michelle Thompson

Jul 21, 2021
3 min

Maximizing the Power of Brand Engagement

How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to SmallBiz Genius. When considering those five chances, what stands out about the way your brand engages that makes it a truly memorable experience for your audience? Building an Emotional Connection As we mentioned in our article “Is Your Brand Holding Your Business Back?”, we discuss the importance of personifying your brand and engaging with p

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Kate Liesch & Christine Sech

Apr 12, 2021
4 min

Is Your Brand Holding Your Business Back?

Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business and maintaining a brand image are two very different things, yet they are both important to success. A strong brand drives business performance, company culture, and customer experience while also increasing both top and bottom line growth. According to Chris Kocek, Founder and CEO of Gallant, “a business becomes a brand when it transcends i

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Christine Sech

Mar 31, 2021
1 min

Leveraging User-Generated Content in Brand Building

"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of our Brand Building Webinars while discussing how the digital age has enabled customers to be in the driver's seat when it comes to content creation. While many success cases show how user-generated content (UGC) can build credibility and trust for a brand, leveraging this content wisely is key to maintaining control. We found these two arti

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Michelle Thompson

Mar 31, 2021
2 min

What is the Right Color for My Brand?

Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to want to choose a color because it is a color we like or to think that colors don’t mean anything. Wrong! Color is one the most important choices you can make for your brand. Every color has meaning, and color along with visuals, are the things we remember most. Choosing a color needs to be intentional and you need to reinforce your bran

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Christine Sech

Mar 31, 2021
2 min

How Can Startups Value Their Brand?

Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. While calculating value from a financial standpoint is the end goal, it's important to consider the perception of your brand and its strength relative to others to provide a holistic perspective. You can inform your process with data gathered through quantitative and qualitative methods or if budgets are tight, there's always the back of the en

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Christine Sech

Mar 31, 2021
2 min

Crafting A Compelling Story That Builds Your Brand

"Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational elements of your brand strategy - target audience, purpose, positioning, point of difference, personality and values - inspire your story. And language from these elements should be weaved throughout. How do you craft this narrative? First and foremost, it’s important to reframe how you think about this copy. Your story is much more than just a h

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Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.

Michelle Thompson

Mar 31, 2021
2 min

Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.

I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it is just pretty pictures, all sizzle but no steak. Challenges provide that direction, whether it is a business challenge or even an environmental challenge, like Covid-19. Creativity can be a positive for us in times of crisis. Some of the strongest creative happens when things did not quite go as planned and we have had to adapt to change. It

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