BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH

Unlock the Power of AI for Brand Building! Learn practical use cases for market research, sales pitch preparation and content creation.

Learn how to craft impactful messages to engage with your audience effectively.

In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...

Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...

Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....

There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...

I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...

The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...

Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...

Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...

Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...

Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...

Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...

Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...

What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...

This article was updated on July 15, 2024 Smart choices & actions your brand can make today that work with any budget. Let’s debunk the...

How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...

Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...

"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...

Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...