Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to branding. No one can deny the power that social media and influencer-based content creators have for brands, but what about the founder's story and why the brand was started in the first place or the company mission? Think Sara Blakely and Spanx or Elon Musk and Tesla (while technically not the founder, he acquired Tesla, and is now synonymous wit