Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH
Christine Sech
- Sep 18
- 2 min
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
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Christine Sech
- Jun 15
- 3 min
The Power of Effective Messaging
Have you ever received an email from a company, saw their Instagram post or visited their website and understood immediately what they...
28 views0 comments
Michelle Thompson
- Mar 15
- 3 min
Is A Brand Refresh Worth The Investment?
There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...
20 views0 comments
Michelle Thompson
- Nov 17, 2022
- 3 min
Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...
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Michelle Thompson
- Sep 21, 2022
- 3 min
Why RELEVANCE is Crucial for Your Business
The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...
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Christine Sech
- Aug 17, 2022
- 3 min
Leading with Purpose
Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...
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Michelle Thompson
- Jul 15, 2022
- 3 min
Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...
14 views0 comments
Christine Sech
- May 19, 2022
- 4 min
Marketing to Gen Z
Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...
15 views0 comments
Michelle Thompson
- Sep 9, 2021
- 4 min
Building Your Brand Doesn't Have to Mean Breaking the Bank
Smart choices & actions your brand can make today that work with any budget. Let’s debunk the myth that building an effective brand comes...
42 views0 comments
Christine Sech
- Jun 16, 2021
- 4 min
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
44 views0 comments
Christine Sech
- Apr 12, 2021
- 4 min
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
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