Michelle ThompsonNov 15, 20232 minDoes Minimal Branding Devalue Brand Equity? In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
Michelle ThompsonSep 18, 20232 minMaintaining An Authentic Brand Voice with AIGenerative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
Christine SechSep 18, 20233 minEvaluate Your Brand Experience in 3 Easy StepsEvaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
Christine SechJun 15, 20233 minThe Power of Effective MessagingHave you ever received an email from a company, saw their Instagram post or visited their website and understood immediately what they...