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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH
Christine Sech
Aug 295 min read
A Small Business Guide to AI-Powered Brand Building
Unlock the Power of AI for Brand Building! Learn practical use cases for market research, sales pitch preparation and content creation.
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Christine Sech
Jun 124 min read
The Power of Effective Messaging - Boosting Engagement
Learn how to craft impactful messages to engage with your audience effectively.
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Michelle Thompson
Nov 15, 20232 min read
Does Minimal Branding Devalue Brand Equity?
In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
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Michelle Thompson
Sep 18, 20232 min read
Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
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Christine Sech
Sep 18, 20233 min read
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
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Michelle Thompson
Sep 14, 20223 min read
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
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Michelle Thompson
Apr 19, 20224 min read
Why Your Website Needs to Go from Good to Great
75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...
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Michelle Thompson
Feb 25, 20224 min read
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
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Michelle Thompson
Dec 8, 20214 min read
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
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Michelle Thompson
Sep 9, 20214 min read
Building Your Brand Doesn't Have to Mean Breaking the Bank
This article was updated on July 15, 2024 Smart choices & actions your brand can make today that work with any budget. Let’s debunk the...
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Michelle Thompson
Jul 20, 20213 min read
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
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Christine Sech
Jun 16, 20214 min read
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
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Christine Sech
Apr 12, 20214 min read
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
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Christine Sech
Mar 31, 20211 min read
Leveraging User-Generated Content in Brand Building
"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...
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Christine Sech
Mar 31, 20212 min read
How Can Startups Value Their Brand?
Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...
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Christine Sech
Mar 31, 20213 min read
Crafting A Compelling Story That Builds Your Brand
Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational elements...
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