Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH
Christine Sech
- Sep 18
- 2 min
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
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Christine Sech
- Jun 15
- 3 min
The Power of Effective Messaging
Have you ever received an email from a company, saw their Instagram post or visited their website and understood immediately what they...
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Michelle Thompson
- Sep 14, 2022
- 3 min
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
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Michelle Thompson
- Apr 19, 2022
- 4 min
Why Your Website Needs to Go from Good to Great
75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...
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Michelle Thompson
- Feb 25, 2022
- 4 min
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
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Michelle Thompson
- Dec 8, 2021
- 4 min
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
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Michelle Thompson
- Sep 9, 2021
- 4 min
Building Your Brand Doesn't Have to Mean Breaking the Bank
Smart choices & actions your brand can make today that work with any budget. Let’s debunk the myth that building an effective brand comes...
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Michelle Thompson
- Jul 21, 2021
- 3 min
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
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Christine Sech
- Jun 16, 2021
- 4 min
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
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Christine Sech
- Apr 12, 2021
- 4 min
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
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Christine Sech
- Mar 31, 2021
- 1 min
Leveraging User-Generated Content in Brand Building
"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...
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Christine Sech
- Mar 31, 2021
- 2 min
How Can Startups Value Their Brand?
Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...
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Christine Sech
- Mar 31, 2021
- 3 min
Crafting A Compelling Story That Builds Your Brand
Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational elements...
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