BRAND BUILDING INSIGHTS FOR AMPLIFYING GROWTH

75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first impression and your website is most often it. Customers are looking to see not just your product, but if you, as a brand, are a match with their needs and values. This is your chance to help them understand your purpose and the “why” behind what you do. A good website tells customers what you do, a great website helps them understand why you do it

Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your mark? Why did you choose the logo? Did you like it personally or was it designed for your customer to know something about you? Having a meaningful logo can immediately set you apart from the competition. While it seems like a small piece to the puzzle, having a powerful logo can last a lifetime and be synonymous with your brand’s values. What