brand assessment, brand strategy, brand story, tone of voice, messaging strategy, brand strategy playbook, training
The Entrepreneurs' Center is dedicated to supporting Miami Valley entrepreneurs. The organization was looking to strengthen its brand strategy and message to be more externally focused and targeted against their strongest point of difference. Additionally, they were seeking to understand how and when to differentiate its’ messaging against their core audiences of entrepreneurs, donors and the community.
tone of voice
brand strategy playbook
We first conducted a Brand Evaluator Assessment to understand how the organization was communicating today relative to key competitors.
Based on this learning, we clarified the needs and desires of the core target audiences and developed an optimized brand strategy framework to increase relevance.
A verbal identity strategy including tone of voice principles, messaging strategy and brand story were developed to help the team bring the brand to life consistently across communications.
We also conducted a two-hour training session to educate staff on the importance of brand building and how the updated strategy provides clarity and guidance for their work.
“We thoroughly enjoyed working with Michelle and Christine to tighten up our brand strategy. They both came to the table armed with experience, expertise, and insight that we were craving. We were able to complete our project with them in an extremely timely fashion! "
- Katie Ausdenmoore, Marketing Director, Entrepreneurs' Center
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