PROJECT

Music City Youth in the Arts

Challenge

Music City Youth in the Arts, known nationally for its top-rated drum corps, wanted to expand its awareness in the Nashville area through local programming and community engagement.

brand strategy

brand story

logo exploration

collateral exploration

Solution

We developed an umbrella Brand Strategy, Brand Story and Initial Visual Identity to unify the expanded portfolio while creating distinct roles for their three signature programs: national drum corps, local arts education, and urban performing groups.

Result

“The insight Christine and Michelle shared throughout our rebranding process helped everyone involved to feel comfortable and confident in our new look and feel. They conduct a deep dive into a business' current personality that helps cultivate the story of who they want to be moving forward."

- Joe Roach, Executive Director, Music City Youth in the Arts