top of page

Alexander and Associates

The Challenge

Define Alexander & Associates unique value proposition and point of difference to be more customer centric as driver of new and diversified business opportunities

Leverage their unique point of difference to create a more modern, refreshed brand that can be leveraged across all communications including newly updated company website and pitch deck.

brand assessment
brand strategy

brand messaging
tone of voice
brand identity
pitch deck
website design
icon design

Create a turnkey brand strategy, messaging & updated visual identity for Alexander & Associates that can be leveraged company-wide.


Brand Strategy, Brand Messaging, Holistic Brand Identity, Website Content & Design, 80-Year icon and Pitch Deck Content & Design

Alexander Group.png

Alexander Branding Process



The Brand Evaluator
Brand Assessment

Identify current brand strengths and opportunity areas.


Define the
Brand Strategy

Create a brand strategy that defines a unique customer value proposition and point of difference


Create the
Brand Messaging

Develop brand story and key messaging themes to guide in market communications


Design the
Brand Assets

 Upgrade the current visual identity to be modern and reinforce the key point of difference


the Communication

Amplify the new brand design & messaging through  the company website and new business pitch deck. 

Brand Strategy & Messaging

Asset Library.png
A&A Logo 2C.png
Alexander 80 year icon color.png
Alexander Scorecard.png

The Brand Evaluator Assessment

Overall brand predominately internally focused and not driven by customer needs or desires.

Brand Identity

Website Design, Content & SEO (TBE partners)

pitch deck.png
Brand Story.png

New Business Pitch Deck

80-Year Anniversay Icon

“Yes!  Working with TBE was a phenomenal experience.


The team committed to getting to know our organization, leveraged our capabilities while recognizing our history, in addition to appreciating the challenges of our industry and confidentiality/IP.


The deliverables from TBE exceeded all expectations; the logos, website, and decks are wonderful and receive rave reviews.

       - Paul Misali, Vice-President, Chief Operations Officer

bottom of page