Alexander and Associates
The Challenge
Define Alexander & Associates unique value proposition and point of difference to be more customer centric as driver of new and diversified business opportunities.
Leverage their unique point of difference to create a more modern, refreshed brand that can be leveraged across all communications including newly updated company website and pitch deck.
brand assessment
brand strategy
brand messaging
tone of voice
brand identity
pitch deck
website design
icon design
Create a turnkey brand strategy, messaging & updated visual identity for Alexander & Associates that can be leveraged company-wide.
Deliverables
Brand Strategy, Brand Messaging, Holistic Brand Identity, Website Content & Design, 80-Year icon and Pitch Deck Content & Design
Alexander Branding Process
1
The Brand Evaluator
Brand Assessment
________
Identify current brand strengths and opportunity areas.
2
Define the
Brand Strategy
________
Create a brand strategy that defines a unique customer value proposition and point of difference
3
Create the
Brand Messaging
________
Develop brand story and key messaging themes to guide in market communications
4
Design the
Brand Assets
________
Upgrade the current visual identity to be modern and reinforce the key point of difference
5
Activate
the Communication
________
Amplify the new brand design & messaging through the company website and new business pitch deck.
Brand Strategy & Messaging
The Brand Evaluator Assessment
Overall brand predominately internally focused and not driven by customer needs or desires.
Brand Identity
Website Design, Content & SEO (TBE partners)
New Business Pitch Deck
80-Year Anniversay Icon
“Yes! Working with TBE was a phenomenal experience.
The team committed to getting to know our organization, leveraged our capabilities while recognizing our history, in addition to appreciating the challenges of our industry and confidentiality/IP.
The deliverables from TBE exceeded all expectations; the logos, website, and decks are wonderful and receive rave reviews.
- Paul Misali, Vice-President, Chief Operations Officer