How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...

What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...

Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...

"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...

Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...

Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...

"Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational...

I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...