Does Minimal Branding Devalue Brand Equity?
In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH
Michelle Thompson
- Sep 18
- 2 min
Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
30
Christine Sech
- Sep 18
- 2 min
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
240
Christine Sech
- Jun 15
- 3 min
The Power of Effective Messaging
Have you ever received an email from a company, saw their Instagram post or visited their website and understood immediately what they...
280
Michelle Thompson
- Mar 15
- 3 min
Is A Brand Refresh Worth The Investment?
There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...
200
Michelle Thompson
- Nov 17, 2022
- 3 min
Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...
240
Michelle Thompson
- Sep 21, 2022
- 3 min
Why RELEVANCE is Crucial for Your Business
The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...
260
Michelle Thompson
- Sep 14, 2022
- 3 min
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
380
Christine Sech
- Aug 17, 2022
- 3 min
Leading with Purpose
Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...
130
Michelle Thompson
- Jul 15, 2022
- 3 min
Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...
140
Christine Sech
- Jun 13, 2022
- 4 min
Know Your Audience
Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...
270
Christine Sech
- May 19, 2022
- 4 min
Marketing to Gen Z
Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...
150
Michelle Thompson
- Apr 19, 2022
- 4 min
Why Your Website Needs to Go from Good to Great
75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...
210
Michelle Thompson
- Feb 25, 2022
- 4 min
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
340
Michelle Thompson
- Dec 8, 2021
- 4 min
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
300
Michelle Thompson
- Sep 9, 2021
- 4 min
Building Your Brand Doesn't Have to Mean Breaking the Bank
Smart choices & actions your brand can make today that work with any budget. Let’s debunk the myth that building an effective brand comes...
420
Michelle Thompson
- Jul 20, 2021
- 3 min
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
350
Christine Sech
- Jun 16, 2021
- 4 min
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
440
Christine Sech
- Apr 12, 2021
- 4 min
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
900
Christine Sech
- Mar 31, 2021
- 1 min
Leveraging User-Generated Content in Brand Building
"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...
210
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