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BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH

Christine Sech
Aug 29, 20245 min read
A Small Business Guide to AI-Powered Brand Building
Unlock the Power of AI for Brand Building! Learn practical use cases for market research, sales pitch preparation and content creation.
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Christine Sech
Jun 12, 20244 min read
The Power of Effective Messaging - Boosting Engagement
Learn how to craft impactful messages to engage with your audience effectively.
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Michelle Thompson
Nov 15, 20232 min read
Does Minimal Branding Devalue Brand Equity?
In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
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Michelle Thompson
Sep 18, 20232 min read
Maintaining An Authentic Brand Voice with AI
Generative AI/LLM tools like ChatGpt have no doubt streamlined communication development. Their ability to gather and create content for...
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Christine Sech
Sep 18, 20233 min read
Evaluate Your Brand Experience in 3 Easy Steps
Evaluating brand experience relative to brand promise and audience perceptions has an ROI that’s often overlooked by business owners....
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Michelle Thompson
Mar 15, 20233 min read
Is A Brand Refresh Worth The Investment?
There are multiple investments a business owner can make back into growing their business- such as hiring and growing the salesforce,...
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Michelle Thompson
Nov 17, 20223 min read
Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...
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Michelle Thompson
Sep 21, 20223 min read
Why RELEVANCE is Crucial for Your Business
The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...
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Michelle Thompson
Sep 14, 20223 min read
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
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Christine Sech
Aug 17, 20223 min read
Leading with Purpose
Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...
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Michelle Thompson
Jul 15, 20223 min read
Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...
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Christine Sech
Jun 13, 20224 min read
Know Your Audience
Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...
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Christine Sech
May 19, 20224 min read
Marketing to Gen Z
Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...
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Michelle Thompson
Apr 19, 20224 min read
Why Your Website Needs to Go from Good to Great
75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...
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Michelle Thompson
Feb 25, 20224 min read
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
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Michelle Thompson
Dec 8, 20214 min read
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
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Michelle Thompson
Sep 9, 20214 min read
Building Your Brand Doesn't Have to Mean Breaking the Bank
This article was updated on July 15, 2024 Smart choices & actions your brand can make today that work with any budget. Let’s debunk the...
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Michelle Thompson
Jul 20, 20213 min read
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
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Christine Sech
Jun 16, 20214 min read
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
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Christine Sech
Apr 12, 20214 min read
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
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