Leveraging Adversity to Drive Creativity. 3 Steps You Can Take Right Now.
I am a true believer that creative makes a difference for our brands. Strong creative requires direction, it needs a mission or else it...
BRAND BUILDING INSIGHTS FOR AMPLIFYING GROWTH
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Michelle Thompson
- Sep 21
- 3 min
Why RELEVANCE is Crucial for Your Business
The findings from Havas Group's Meaningful Brands Study 2021 should be a warning sign for all businesses as people feel they could easily...
110
Michelle Thompson
- Sep 14
- 3 min
What is the Right Color for My Brand?
Having been a graphic designer & brand builder for over 20 years now, one thing I have learned is the importance of color. It is easy to...
270
Christine Sech
- Aug 17
- 3 min
Leading with Purpose
Positively making an impact beyond what your offer is crucial for all organizations as customer expectations are at all time high. Per...
100
Michelle Thompson
- Jul 15
- 3 min
Founder-led or Influencer Credentialed - What's the Right Choice for Your Brand?
Deciding who should represent your brand to customers and consumers is one of the biggest decisions you can make when it comes to...
120
Christine Sech
- Jun 13
- 4 min
Know Your Audience
Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...
220
Christine Sech
- May 19
- 4 min
Marketing to Gen Z
Understanding what unifies and differentiates this generation is important to keep your brand relevant. From Tiktok to Youtube,...
130
Michelle Thompson
- Apr 19
- 4 min
Why Your Website Needs to Go from Good to Great
75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...
180
Michelle Thompson
- Feb 25
- 4 min
Why Every Business Needs A Powerful Logo
Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...
280
Michelle Thompson
- Dec 8, 2021
- 4 min
Branding as a Nonprofit
What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...
270
Michelle Thompson
- Sep 9, 2021
- 4 min
Building Your Brand Doesn't Have to Mean Breaking the Bank
Smart choices & actions your brand can make today that work with any budget. Let’s debunk the myth that building an effective brand comes...
340
Kate Liesch & Michelle Thompson
- Jul 20, 2021
- 3 min
Maximizing the Power of Brand Engagement
How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...
340
Kate Liesch & Christine Sech
- Jun 16, 2021
- 4 min
Evaluating Your Brand Equity
What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...
420
Kate Liesch & Christine Sech
- Apr 12, 2021
- 4 min
Is Your Brand Holding Your Business Back?
Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...
860
Christine Sech
- Mar 31, 2021
- 1 min
Leveraging User-Generated Content in Brand Building
"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...
210
Christine Sech
- Mar 31, 2021
- 2 min
How Can Startups Value Their Brand?
Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...
140
Christine Sech
- Mar 31, 2021
- 3 min
Crafting A Compelling Story That Builds Your Brand
Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational elements...
300