Michelle ThompsonNov 15, 20232 minDoes Minimal Branding Devalue Brand Equity? In my 20+ years of creating and modernizing brand identities for brands big and small, B2B and B2C, the answer is: YES- it absolutely...
Christine SechJun 16, 20214 minEvaluating Your Brand EquityWhat are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...