Know Your Audience
Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection with people? It's truly knowing your audience so that you can tailor your solutions to resolve problems and provide value, both consciously and subconsciously. When trying to build the connection, first consider who you’re really trying to reach. Who has a problem that you think you could solve? Who shares similar passions to your own? Le