BRAND BUILDING INSIGHTS
FOR AMPLIFYING GROWTH

Understanding your customer at an emotional, human level will pay dividends. What's the easiest way to establish a meaningful connection...

75% of people check out a brand by visiting its website.* How is that for a reason? You only have that one chance to make a first...

Logos Leave Their Mark. Your logo is often the first thing a customer notices about your brand. Are you making sure they remember your...

What Brand Building Strategies Are Relevant for Nonprofit Organizations? Brand building includes the activities associated with...

How are you leveraging your brand to connect? On average, “it takes five to seven times for people to remember a brand” according to...

What are you doing to make sure that your audience is receiving your brand in the way you intend? When you think about the most popular...

Does your brand help or hinder your business growth? If you aren’t sure, you may not be realizing its full potential. Running a business...

"How much user-generated content is acceptable until the customer may be driving the brand?" This provocative question came up in one of...

Determining the value of a brand is both an art and a science. Meaning, it's important to look at tangible and intangible metrics. ...

Are building a brand and writing your company story two subjects that go together?" Absolutely. In fact, all of the foundational elements...