PROJECT

Solawna Automated Mowing

Challenge

A startup automated mowing business was ending its affiliation with a major manufacturer and needed to create both its own brand strategy and identity.

category audit

brand strategy

naming

brand identity

tone of voice

brand guidelines

Solution

We developed a brand strategy framework and tone of voice principles to drive clarity on the business' strategic benefit and value offered to target audiences. We also created a new name and brand identity to bring it all to life in a memorable and ownable way.

Design Theme & Tone of Voice

Logo and Identity Elements

Social Media Examples