Image by Jonas Weckschmied
PROJECT

Solawna Automated Mowing

Challenge

A startup automated mowing business was ending its affiliation with a major manufacturer and needed to create both its own brand strategy and identity. 

category audit
 
brand strategy

naming

brand identity 

tone of voice
 
brand guidelines

Solution

We developed a brand strategy framework and tone of voice principles to drive clarity on the business' strategic benefit and value offered to target audiences.  We also created a new name and  brand identity to bring it all to life in a memorable and ownable way. 

Design Theme & Tone of Voice

Solawna brand theme.png

Logo and Identity Elements

Solawna Full Color.png
Solawna O icon.png
Solawna sun icon.png
Solawna blades icon.png
Solawna mobile#1.png

Social Media Examples

Solawna mobile #2.png
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