"How much user-generated content is acceptable until the customer may be driving the brand?"
This provocative question came up in one of our Brand Building Webinars while discussing how the digital age has enabled customers to be in the driver's seat when it comes to content creation. While many success cases show how user-generated content (UGC) can build credibility and trust for a brand, leveraging this content wisely is key to maintaining control.
We found these two articles that offer insights on how to incorporate UGC in your content marketing plan and SEO. Both include suggestions for leveraging content in ways that support your brand strategy and branding efforts.
The Brand Evaluator is supported by a joint venture of independent brand builders – Michelle Thompson, BrandSpark Design LLC and Christine Sech, Brave Oak Brand Building LLC. We work with emerging businesses to help them clearly and meaningfully convey their organization’s value through brand building strategy, design and content that drives results.